Uhm, this is not ok.
Getting Quicksilver to whore himself out to sell fast-food is not ok. He already looks dopey as fuck in his get-up that looks like something the boys from Duran Duran would have hidden in their closet somewhere from the golden year of 80’s New Age.
But now you use Quicksilver to sell burgers. Quicksilver… Pietro Maximoff… the dude who’s superpower is to run really fast… That’s like using Wonder Woman to promote Hooters. Fast food and running very fast don’t go well together and NO, you are not fucking clever marketing people because you thought of it!
Furthermore, all X-men and all X-men related characters should not be used in such blatant examples of product placement, soulless marketing and perverse advertising for the simple reason that they are symbols of COUNTER FUCKING CULTURE. Being different, being against the system, perservering. None more so than Quicksilver who is by far the least marketable character in this fucking movie (if you go by the comic book origin anyway).
See this quote right here:
QUICKSILVER: None of your business. Tell me doctor… Have you ever stood in line at a banking machine behind a person who didn’t know how to use it? Or wanted to buy stamps at the post office, and the fellow in front of you wants to know every single way he can ship his package to Istanbul? Or gotten some counter idiot at Burger King who cant comprehend “Whopper, No Pickles?”
DR SAMSON: Well… yes… I suppose…
QUICKSILVER: And how do you feel on those occasions?
DR SAMSON: Impatient. Irritated. A little angry sometimes.
QUICKSILVER: Precisely. Because your life is being slowed to a crawl by the inabilities or the inconvenient behavior of others. It’s not a rational or considerate attitude to have, but there it is. Now, Imagine, Doctor, that everyone you work with, everywhere you go your entire world is filled with people who cant work cash machines. I’d venture to say, Doctor, that you too would suffer from PMS. Get the picture? Not so puzzling now, is it?
THAT is Quicksilver, the real one, the asshole, the one who hates idiots working in Burger King, the one kids SHOULD look up to.
But you may ask, all superheroes are supposedly counter-culture and all superheroes are used to sell stuff, what’s so different this time. This time they used the actual fucking actor in his full costume to promote their product and going by their campaign they’re trying to make a connection between eating their crap and becoming an X-men.
EATING JUNK WILL NOT TURN YOU INTO A FUCKING SUPERHERO… unless you want to become the Blob.
I’m not saying don’t eat fast-food cause that’s your fucking choice and your life. Do whatever you want. What I’m saying is that if you have a kid and your kid loves the X-men he should love them for the right reasons, like teaching him its ok to be different, stand up for what you believe in, FUCK THE MAN (unless that man is your daddy).
He should not love the X-men because they market products for companies that clearly don’t give a fuck that your kid might some day suffer from obesity.